In February 2020, the Nurflix Initiative was established with a sheer hope that it can be a catalyst in providing content that emphasize on good moral values & ethics as an alternative for to the consumer market.
In the event of streaming/over-the-top platforms changing the way how entertainment media is consumed, Nurflix.TV hopes to provide it’s subscribers with a more family-friendly & palatable entertainment, safe & healthy messages especially to the younger generation.
Nurflix became a hub where scholars & media practitioners collaborate in producing content and this is not only applies to the finished products, but production practices as well. And although our guidelines adhere to Shariah compliance, we believe in bringing content that can appeal to people of all races.
Our mantra being a # SopanStream TV, ( sopan which means polite, courteous, decent, respectful & modest in Malay) encompasses the key values we wish to bring and we believe that, amidst such negative landscape of some of today’s media, this new brand of entertainment is high in demand if executed and presented well.
With over 14 million streaming users reported last year, Malaysia is growing to be a healthy market for OTT players & we see a huge opportunity for Nurflix.TV to cater to a market that demands for better, family-friendly & positive laced content.
Despite being a small start-up, our current capacity to scale-up is very dependant on our content offerings. While we are still progressing in terms of size & numbers, Nurflix consists of seasoned industry players with strong networks across the South East Asia markets which we believe to be advantageous for future expansion.
Thus, we believe with the right collaboration & strategic alliances, we can be of immense value to our potential partners to distribute their content. As of now, all of our contents are being translated into five different languages – (Arab, Indonesian, Mandarin, Tamil & English) and this will naturally expand once we open up our markets further in the future.
Our insights into local South East Asian markets would also be a key value for Nurflix in terms of media engagement & marketing.
Tan Sri Dato’ Sri Syed Zainal Abidin
Farihin Abd. Fattah
Badrol Hisam Ahmad
Ustaz Syed Abdul Kadir Aljoofre
Habib Ali Zaenal Abidin Al Hamid
Prof. Dr. Asmadi Mohamed Naim
Business / Mu’amalat
Ustaz Zul Ramli Mohamed Razali
YM Ustaz Raja Ahmad Mukhlis
Ustazah Asni Mansur
Youth & Kids